cult UNBOUND Championship Sets a New Benchmark for India’s Fitness Community

Bengaluru hosted a fitness championship with a difference — bringing together thousands of athletes from across the country to collectively push them to their limits and challenge them like never before. Well, every other sporting event is just this only, and what’s the difference one may ask.

“cult UNBOUND” in its inaugural edition held last weekend at KTPO, Whitefield, turned into a vibrant hub of athleticism, determination, and celebration — but the athletes competing with one another were not all professional athletes but professionals working in the corporate sector, public sector and government sector, and belonged to all age groups, and had various fitness levels from rookies to seasoned pros. Bringing together thousands of professionals from across the country, the championship provided a platform for participants to challenge and put their limits and at the same time fostered a strong sense of community and mutual support.

Five thousand athletes competed across eight functional workout zones, with formats designed to include all genders, age groups, and fitness levels, creating space for everyone from first-time challengers to seasoned pros. In a single day, participants completed over 50,000 repetitions, moved more than 10,000 kilograms of fitness equipment through pushing, pulling, and lifting, and covered approximately 1,400 kilometres of running and rowing, demonstrating exceptional physical and mental endurance throughout the event.

Adding another layer to the experience, the event included the Leaders Circuit, where CXOs and senior leaders from some of India’s leading companies took on a specially curated version of the challenge. While the format was tailored in intensity, it upheld the spirit of the main competition and reflected a strong commitment to fitness, resilience, and community within India’s corporate leadership.

Speaking on the occasion, Naresh Krishnaswamy, CEO Curefit Healthcare Pvt. Ltd., said, “At cult, we’ve always believed that fitness goes beyond reps and routines. It’s a deeper journey grounded in community, resilience, and personal transformation. With cult UNBOUND, we set out to create more than a competitive platform; we aimed to spark a movement that celebrates collective progress and the power of shared effort. Witnessing thousands of individuals challenge their limits and support one another was a powerful affirmation that when we move together, we move further.”

“cult UNBOUND is a testament to the power of community and shared commitment. It’s inspiring to see how people from diverse backgrounds came together to challenge themselves, support each other, and celebrate the true spirit of fitness.” said Santhosh Kumar, CTPO, cult.

Alongside the championship, the event featured a range of community-driven experiences, including workshops, wellness activations, and group sessions that kept the energy high throughout the day. From hula hooping and capoeira to yoga, poi spinning, and dance fitness, these activities brought participants and spectators together, further strengthening the sense of connection and shared celebration that defined the spirit of cult UNBOUND. These diverse fitness activities also reinforced the cult philosophy of engaging in functional fitness for everyday enthusiasts.

Prizes and giveaways worth ₹10,00,000, including a ₹6,00,000 cash prize pool, were distributed among the top performers. Winners across categories—including Tiruvan, Imliyanger, and Rajathsomanna for Men’s Singles, and Yashaswini, Roshika, and Sugandha for Women’s Singles—were honoured with trophies, leaderboard placements, and their share of the cash prize pool. Celebrity guests and fitness influencers joined the celebrations, applauding the champions and the unwavering spirit of every participant.

cult UNBOUND is not merely a championship; it serves as a reflection of the growing strength and unity of India’s fitness community. With its thoughtfully curated blend of competition, celebration, and community engagement, the event left participants motivated and re-energised. For many, it represented a meaningful personal milestone, while for the larger fitness ecosystem, it established a new benchmark for what can be achieved through shared commitment, discipline, and purpose.

Curefit Healthcare Pvt. Ltd, founded in 2016, is India’s largest fitness company and wellness platform. cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness.

The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.