Celebrating Bangalore’s Floral Legacy – BrandOnWheelz Style!!!
Bangalore is much, much more than just IT, Concrete Jungles housing glassed cage-like, lighted up and bright buildings, and oh-those-horriblller-than-horrible traffic jams and sundry other things even other cities have: Bangalore has many beautiful legacies, its sabulous weather, friendly people, a young, bubbly and energetic vibe and above all, its floral legacy that lends colour and fragrance to the Garden City that Namma Bengaluru is.
Celebrating Bangalore’s Floral Legacy on Saturday was BrandOnWheelz, which early morning ignited the BangaloreBlossom Movement – with an event that brought together influencers, media channels, and enthusiastic Bangaloreans for a vibrant city-wide floral parade, showcasing the city in full bloom. Among the enthusiastic audience that thronged the Cubbon Park area as the flower decked car, all wrapped up in cherry blossom, were school children brought in many buses for an outing.
Starting at 8:00 AM from BWZ Headquarters near FCI Main Road, the floral chariot — a car fully wrapped in cherry blossom (Tabebuia Avallenadae) patterns and wearing a giant-sized bouquet of pink flowers as a crown — journeyed through iconic Bangalore landmarks, including Cubbon Park, Vidhana Soudha, Lalbagh, Palace Road, Hebbal, and Manyata Tech Park before returning to HQ. Bangalore Blossom traversed the roads of the city, adhering to guidelines on speed and safety as advised by the Bangalore Traffic Police.
The campaign drew immense support from regional influencers like Bangalore_malayalis, BWZ employees, and various media channels. School children, passersby, and social media enthusiasts joined the movement, sharing the blooming beauty of Bangalore and participating in the “Spot. Snap. Share” contest. Fans were encouraged to spot the floral car, snap pictures, and share them on social media with the hashtag #BangaloreBlossoms and tag@brandonwheelzhq. The post with the highest shares wins exclusive BWZ merchandise.
Mohammed Asghar, CEO & Co-founder of BrandOnWheelz, said, “Bangalore is more than just a tech hub. Our goal with #BangaloreBlossoms is to reignite the city’s identity as the Garden City of India. This initiative goes beyond celebrating nature — it’s a call to action to preserve Bangalore’s greenery and inspire future generations. The overwhelming response from the community proves that Bangalore still blooms with spirit, color, and unity.”
The #BangaloreBlossoms campaign beautifully highlighted Bangalore’s unique blend of urban life and natural splendor. As the floral chariot traversed the city, it not only spread joy but also reminded everyone of the importance of preserving Bangalore’s green spaces. The event concluded with a shared promise to keep the Garden City blooming, ensuring that future generations continue to witness its vibrant floral charm.
