TVS Raider Super Squad edition inspired by Black Panther & Iron Man launched
The Chennai-based TVS Motor Company, a globally reputed two-wheeler and three-wheeler manufacturer, launched TVS Raider Super Squad Edition (SSE) line of motorcycles that draw inspiration from the iconic Marvel Super Heroes – Black Panther and Iron Man.
TVS Raider is a digital native brand since inception, and has received an overwhelming response from Gen Z customers. TVS Raider is a distinct sporty motorcycle, and the powerful character traits of Black Panther and Iron Man will add to its unique appeal.
Commenting on the launch, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters and Corporate Brand & Dealer Transformation, said, “The launch of TVS Raider Super Squad Edition with two iconic Marvel characters marks another step in our successful collaboration journey with Marvel. TVS Raider has received an overwhelming response, especially from Gen Z since its launch in 2021. This Offering will further build brand love for TVS Raider.”
TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes.