Retail giant Max Fashion opens its largest store in India at Kochi, Kerala
Dubai based international chain, MAX Fashion sets a new record with the opening of its largest store in Kochi, spanning over 25,000 sq.ft. Scaling its presence to over 200 cities in India, the milestone launch is a big move towards building the market in, Kerala.
Further strengthening its position in south, Max makes a significant brand shift, introducing specially designed collection for the youth. With 100 more stores planned in the coming year, the brand gears up for steady expansion across top tier and developing cities.
Sumit Chandna, Deputy CEO, Max Fashion India said that the company was delighted to open its largest store in India in ‘God’s Own Country’, which incidentally is the 465th store in India and the 850th in the world.
The marquee launch in Kochi turned into a huge spectacle as actor Honey Rose, unveiled the never seen before 6000 sq.ft Pookalam installation made with more than 8000 clothes. The clothes from this remarkable assortment will be donated to children, through an NGO. Created by artist Dudu, this extraordinary celebration of fashion, culture and giving-back to the society, speaks for the brand’s dedication towards empowering fashion enthusiasts, nationwide.
With its new brand positioning, ‘Max Style Min Price’, the large format store in Kochi offers a unique retail experience at attractive prices. The collection for kids starts at Rs 129, and trendy styles for the fashion-forward youth are priced at Rs 199, onwards.
Pallavi Pandey, Head Marketing, Max Fashion India, said, “We aim to provide an unmatched shopping experience for our valued customers. We aim to give consumers a reason to celebrate this festive season in style. The store comes with 5000 soft of Home Centre build in to take care of all your home needs.”
Max has an extensive range of stylish apparel, footwear, and accessories for men, women, and children. The brand’s commitment to inclusivity ensures that fashion is accessible to people of all ages and sizes, fostering a culture of confidence and self-expression.
What started with one store in Indore, Madhya Pradesh in 2006, the brand has grown to have its presence in 19 countries and within India has become one of the largest family fashion brand.
