Mens grooming brand teams up with IPL biggies Royal Challengers Bangalore and Mumbai Indians
Riding the energy of India’s biggest cricketing stage, KT Professional today announced the launch of KT Men, a science-backed men’s grooming brand entering the fast-growing male personal care market with a bold nationwide rollout.
The launch is powered by strategic partnerships with Mumbai Indians and Royal Challengers Bengaluru, bringing the brand into the spotlight alongside cricket icons such as Rohit Sharma and Virat Kohli, two of the most influential faces in global sport.
Born from the house of KT Professional, the company behind salon-trusted haircare and the fast-growing paediatric brand KT Kids, KT Men, ]introduces India’s first plant-derived keratin protein grooming solutions designed specifically for Indian hair types. With products starting at ₹399 and a portfolio spanning shampoos, beard oils, styling gels, face wash, body wash, perfumes and hair protection sprays, the brand is targeting ₹100 crore in revenue in its first year and plans to sell over 20 lakh units across India.
The range will launch simultaneously across leading e-commerce platforms including Amazon and Flipkart, the brand’s direct-to-consumer platform KTMen.com, quick- commerce services such as Blinkit and Zepto, as well as pharmacies, medical outlets and professional salons across the country.
Ahead of the upcoming IPL season, KT Men has partnered with Mumbai Indians and Royal Challengers Bengaluru as its official haircare partner, bringing the brand to one of the biggest sporting stages in the country. The RCB and MIs have a fanbase that is unprecedented and KT Mens science backed products have entered right where they need to be!
The association places KT Men alongside some of the most celebrated names in world cricket, including Rohit Sharma, Virat Kohli, Hardik Pandya, Jasprit Bumrah and Suryakumar Yadav, athletes who represent confidence, performance and modern Indian masculinity.
Through this partnership, KT Men will connect with millions of cricket fans across India, leveraging the massive cultural influence of the league to introduce its plant-derived keratin protein grooming solutions to the next generation of Indian consumers. By aligning with players known for discipline, excellence and high performance, the brand aims to position KT Men as the grooming choice for men who demand both science-backed care and everyday confidence.
Commenting on the launch, Mr Dhruv Sanyal, Founder KT Men said, “We are proud to expand our offerings with the foray into the men’s haircare and grooming segment through our plant-derived keratin protein-based solutions, as health-conscious young Indians increasingly prioritize hair and personal care. KT Men has always been part of our long-term vision, inspired by a personal concern around early greying linked to protein deficiency. KT Men living up to its promise of ‘pure science, pure performance’ has launched pan-India in a single day simultaneously reaching markets from Jammu to Kochi and Mumbai to Itanagar, marking one of the most ambitious and wide-reaching rollouts ever for a men’s grooming brand in India.”
A Mumbai Indians spokesperson said, “KT Men’s plant-derived approach to grooming resonates strongly with the confidence and ambition of today’s young Indian consumer. We’re proud to welcome them as our Official Haircare Partner and look forward to a partnership built for our fans.’”
Rajesh Menon, CEO of Royal Challengers Bengaluru , RCB said “We are delighted to partner with KT Men, a proudly Indian-origin brand that reflects the spirit of modern India. Much like RCB thrills millions of fans across the country, this partnership brings together two brands that celebrate confidence, ambition and high performance every day.”
KT Professional has previously built category-focused brands including KT Kids, a paediatric-recommended children’s care brand associated with Kareena Kapoor Khan, and its salon-grade haircare range endorsed by Jacqueline Fernandez. The bootstrapped company has previously brought onboard Bollywood actors Kareena Kapoor and Jacqueline Fernandez as the face for KT Kids and KT Professional.
Industry trends reflect the momentum behind this change. According to IMARC Group, India’s male grooming products market is projected to grow from $2.3 billion in 2024 to $4.3 billion by 2033, driven largely by younger consumers who increasingly view grooming as an essential part of personal presentation and self-confidence.
With the launch of KT Men, the company is looking to strengthen its presence in the fast- growing men’s grooming segment, combining modern formulations, accessible pricing and the cultural influence of cricket to connect with the next generation of Indian consumers.
